With so many ads flooding the Philippine media, standing out from the crowd may seem impossible. However, the right strategy can make even a simple billboard campaign stand out in people’s minds for years to come.
This memorable ad by Camella Homes tells the story of how a small house in a remote location can bring family together. The ad features the house itself, along with a video that demonstrates how it can be made into a playhouse for kids. It’s a touching, heartwarming, and hilarious ad that will surely catch people’s attention.
The Philippines is a basketball-loving nation, so it’s no surprise that this basketball-themed ad from Smart won a spot in the best-outdoor-ads list. By turning the SM Mall of Asia’s MOA Ball into a giant basketball court complete with a hoop, Smart was able to drum up excitement for this year’s FIBA World Cup. The ad received widespread praise from both the media and sports fans alike.
Another memorable ad by Smart was their “Now Boarding” campaign, which encouraged Filipinos to follow their dreams and not be afraid to take risks. The ad features passengers at the airport being checked by a tough “insecurity officer,” who inspects their luggage and finds various insecurities, doubts, and fears hidden inside their bags.
In this ad, Coca-Cola encourages people to connect with each other through their products. The ad is filled with eye-catching photos and quotes that showcase the company’s commitment to community. It also features a short clip of a kid playing a piano in front of a billboard that reads, “Connect. Share. Laugh.”
One of the best ways to create a memorable billboard https://ongo.ph/blog/best-outdoor-ads-in-the-philippines/ is through guerilla marketing. Guerilla marketing is an alternative advertising tactic that involves using unorthodox and unexpected tactics to reach consumers. In the Philippines, where creativity and ingenuity are highly valued, guerilla marketing can be an effective way to stand out from the competition and grab the attention of audiences.
As the digital out-of-home DOOH industry continues to grow, more brands are leveraging outdoor ads for their campaigns. This is especially true in the Philippines, where the number of mobile phones is increasing. In addition, many consumers are exposed to DOOH ads while in ride-hailing vehicles. This trend is expected to continue as more and more brands utilize this type of advertising for their campaigns.
With so many billboards lining EDSA and other major roads in the Philippines, it’s important to be able to stand out from the crowd. The key to doing this is by creating a unique and engaging ad that will stay in people’s minds. These creative and memorable ads from some of the country’s top companies have proven that it is possible to capture the attention of commuters in this busy city.